French Artist Bernar Venet Collaborates with Sotheby’s Metaverse on “EVENT”
French artist Bernar Venet, known for his innovative approach to art that integrates mathematics, geometry, and chance, has delved into the realm of digital creativity with his first generative artwork titled “EVENT.” This groundbreaking project is hosted on the Ethereum blockchain through Sotheby’s Metaverse, marking a significant milestone in Venet’s distinguished career.
The Intersection of Art and Technology
Bernar Venet’s artistic journey spans over five decades, during which he has continuously challenged and redefined traditional artistic boundaries. His latest venture, “EVENT,” is the second release in Sotheby’s Gen Art program, showcasing Venet’s pioneering approach to generative digital art.
Venet’s early engagement with materials and chance in composition laid the groundwork for his exploration of the interplay between order and chaos in art. Through mathematical equations, geometric shapes, and the unpredictable outcomes of physical actions, Venet has pushed the boundaries of artistic expression.
Dematerializing Art
“EVENT,” cleverly named as an anagram of Venet’s own name, draws inspiration from Marcel Duchamp’s playful linguistics. This series represents a fusion of Venet’s sculptural language with digital technology, reimagining gravity, light, shadow, and materiality through generative algorithms.
In collaboration with curator Viola Lukács, Venet aims to produce 500 unique digital artworks that embody the essence of his physical sculptures while exploring new possibilities offered by digital tools, such as color variations.
Innovation and Creativity
Venet’s embrace of generative art is a testament to his belief in constant innovation and the rejection of stylistic repetition. He sees digital technology as a tool for unveiling new forms of expression, expanding the possibilities of artistic creation beyond traditional media.
“EVENT” is not merely a digital counterpart to Venet’s physical works; it represents an exploration into the potential of digital environments to create art that resonates with the tactile and visual qualities of his sculptures while venturing into new aesthetic dimensions.
Embracing the Digital Age
This collaboration between Bernar Venet and Sotheby’s Metaverse enriches the digital art landscape and reaffirms the enduring relevance of established artists in the digital age. Through “EVENT,” Venet invites viewers to witness the convergence of past and future, order and chaos, in a digital realm that expands the possibilities of artistic expression.
As Venet continues to challenge the boundaries between different forms of artistic expression, his work with generative art stands as a testament to the evolving nature of creativity, bridging the gap between the physical and digital worlds.
French artist Bernar Venet’s collaboration with Sotheby’s Metaverse on “EVENT” represents a bold step into the world of digital art, merging traditional sculptural concepts with digital aesthetics to create a truly unique experience.
