The Council of Europe Adopts Guidelines for Responsible AI in Journalism

December 29, 2021

The Council of Europe has taken a significant step towards ensuring the responsible implementation of artificial intelligence (AI) systems in journalism. On December 29, the Council adopted a comprehensive set of guidelines that aim to align the evolving field of AI in journalism with the principles of human rights, democracy, and the rule of law.

Comprehensive and Practical Guidelines

The guidelines, formulated by the Council’s Intergovernmental Steering Committee on Media and Information Society (CDMSI), provide a broad framework for the use of AI in journalism. They cover various stages of journalistic production, including the decision to implement AI systems, the procurement of AI tools, and their integration into newsroom practices. Importantly, they also address the impact of AI on audiences and society at large.

A Collaborative Approach

These guidelines are not limited to news media organizations alone. They also target states, technology providers, and digital platforms that disseminate news. By involving these different stakeholders, the Council of Europe ensures a comprehensive approach to the responsible use of AI in journalism. The guidelines assign responsibilities to technology providers and platforms, while also encouraging member states to develop standards and provide support, including financial assistance, for the development of responsible journalistic AI systems.

AI’s Growing Influence in Journalism

These guidelines come at a time when AI’s role in journalism is becoming increasingly prominent and diverse. For example, Channel 1 AI has announced plans to launch an AI-operated newsroom in 2024. Likewise, German media giant Axel Springer has partnered with OpenAI to integrate ChatGPT into its journalism. These developments, along with concerns regarding copyright issues and the training of AI models on media content, highlight the importance of establishing clear and responsible AI usage guidelines in journalism.

Aligning with Broader AI Strategies

The guidelines were developed in tandem with the Council of Europe’s broader efforts to create a framework convention on AI. This strategic alignment indicates an intention to embed these guidelines within a larger, overarching structure governing the use of AI across various sectors.

A Milestone in Responsible AI Utilization

In conclusion, the Council of Europe’s guidelines represent a pivotal moment in the integration of AI into journalism. By setting a standard that respects human rights and the rule of law, these guidelines have the potential to shape the future of AI in news media. They foster an environment where technology enhances journalistic integrity and public trust.

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